Passify

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Cookie policy

Last updated 12 October 2026

Cookies are small files a website stores in your browser. This page lists every cookie and tracking script passifyalgo.com uses, what each one is for and how long it lasts. Only the strictly necessary one is set without your say-so.

Strictly necessary

Needed for the site to work properly. These don't need your consent.

cc_cookiePassify (this site)Remembers which cookies you accepted or rejected, so we don't ask again on every page.6 months

Analytics

Help us understand how people use the site so we can improve it. Only set if you accept Analytics.

_gaGoogle (Google Analytics 4)Tells visits from different browsers apart, so we can count visitors.2 years (some browsers cap it at 400 days)
_ga_<ID>Google (Google Analytics 4)Keeps track of the current visit (session) for Google Analytics.2 years (some browsers cap it at 400 days)
gtag.js (script)GoogleLoads Google Analytics 4 (after you accept Analytics) and Google Ads (after you accept Marketing).Not stored

Marketing

Tell us which of our ads brought people to the site, so we can measure them. Only set if you accept Marketing. This covers Google Ads (remarketing and conversion measurement), Meta and Reddit. Google, Meta and Reddit may also use their own cookies on their sites, under their own policies. Google's cookies are covered by the Google, Meta and Reddit policies linked from our Privacy policy.

_fbpSet once the live Pixel ID is addedMeta (Meta Pixel)Identifies your browser so Meta can tell us which of our ads led to a visit or an application.90 days
frMeta (set on facebook.com)Meta's advertising cookie, used to deliver and measure ads.90 days
_gcl_auGoogle (Google Ads)Used by Google Ads to measure whether a visit from one of our ads led to an application.90 days
_rdt_uuidReddit (Reddit Pixel)Identifies your browser so Reddit can tell us which of our ads led to a visit or an application.90 days
IDEGoogle (DoubleClick, set on doubleclick.net)Google's advertising cookie, used to show and measure ads.Up to 400 days
Google Ads conversion script (script)GoogleGoogle Ads remarketing and conversion measurement. Only after you accept Marketing.Not stored
fbevents.js (script)MetaLoads the Meta Pixel. Only after you accept Marketing.Not stored
pixel.js (script)RedditLoads the Reddit Pixel. Only after you accept Marketing.Not stored

Changing your choice

You can change or withdraw your choice at any time: click Cookie settings at the bottom of any page to reopen the cookie banner. The banner is a bar at the bottom of the page, and Reject all is as easy as Accept all. If you withdraw consent, we stop loading those tools and clear their cookies where the browser lets us. You can also delete cookies in your browser's settings.

More about how we use personal data: our Privacy policy. Questions: info@passifyalgo.com.

Table checked against the live site build on 2026-10-12.